PFW Systems

PFW Systems Corporation was a London, Ontario-based software company acquired by ADP Inc. When asked to add the ‘An ADP Company’ appendage to the logo, I took the opportunity to evolve the PFW logo itself and update the colour palette (making it more vibrant/current) since we were going to update all marketing collateral anyways.


Logo Evolution


Business Card Template


Primary/Secondary Communications


Email (Design/Build/Send)


Website (Design/Maintain/Optimize)