PFW was a software company in London, ON acquired by ADP Inc. in 2009. In addition to evolving their logo and guidelines, I designed and built optimized emails with trackable links, sent out direct mailers and newsletters, all while creating and maintaining sales sheets and the company website—which I optimized with carousel sliders, video players, and webforms.

Logo Evolution


Website (Design/Maintain/Optimize)



Primary/Secondary Communications


Email (Design/Build/Send)